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Google Authentic Motion Animation – Radial Reaction

I’ve been spending a bit of time getting into the mechanics of Authentic Motion and wanted to share this technique. Essentially, this is two separate animations, one for the ‘hamburger’ icon transforming into a back arrow and the other is where the content cards disappear radially.

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Issara Willenskomer

Founder of UX in Motion

Issara Willenskomer is an award-winning designer and educator. With over 15 years of interaction and motion design experience, Issara has collected an impressive list of clients including Facebook, Microsoft, Twitter, Nordstrom, Amazon, HBO, MTV, AT&T, Motorola, T-Mobile, UNAIDS, HTC, Philips, and more. He currently teaches motion innovation both online and in the real world.

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