Creating Usability with Motion Certification Course

The Creating Usability with Motion Certification Course delivers industry-leading training to UX/UI & Product Designers and guarantees that the certificate holder demonstrates the skills required to successfully integrate motion into Products and User Experiences.

Participants will learn key principles and frameworks behind motion as a visual language and learn how to deploy motion based on user mental models and perception.

In addition, participants will learn how to design motion to scale across the product ecosystem, best practices, and strategies for collaborating across the team spectrum.

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Originally a workshop, the material has been used to train design teams at industry-leading companies including Dropbox, Slack, Salesforce, Oracle, Capital One, Kayak, and more.

The training material in this course has been developed and validated through ongoing in-depth interviews and participation with senior leaders at companies including Apple, Google, Facebook, Microsoft, and more.

This continuing education course is for professionals and students who want to:

 Expand UX/CX solution space and validate motion ideas through a usability framework geared to support user mental models and add tangible value to the product

 Effectively communicate the value of motion through an ROI and metrics-based approach to stakeholders, designers, and engineers

 Acquire a new motion design vocabulary and linguistic framework to synergize collaboration across the team from ideation to implementation

 Develop the skill of using motion paper prototyping to pinpoint and solve UX challenges and present motion-based solutions

Assessment Methodology

Usability and Motion Certification will be awarded through a rigorous assessment process that evaluates participants on their ability to reliably and consistently deliver high-value motion ideas that solve UX problems and add tangible value to the user and product. Participants will be evaluated on their ability to engage the full spectrum of skills required to succeed in a real-world design environment, including ideation, paper prototyping, pitching, presentation, and analysis.

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Creating Usability with Motion Certification Course Modules:

 

Module 1

Ideation (124 minutes + exercise time)

In this module, participants will learn a framework to ideate and qualify motion concepts for digital products. Participants will practice generating new ideas for motion that benefit the user, the product, and the business.

 

Module 2

Analysis (119 minutes + exercise time)

In this module, participants will learn to fully deconstruct motion in product design, and develop an eye for the underlying mechanics and principles that guide successful motion.

 

Module 3

Delight (60 minutes + exercise time)

In this module, participants will learn to identify the psychological principles and triggers behind delightful motion, and learn strategies to amplify and reflect user emotional states based on the UX and brand.

 

Module 4

Mental Models (54 minutes + exercise time)

In this module, participants will use motion as a problem-solving tool to support mental models and manage cognitive load in users while validating motion ideas through a usability framework designed to add tangible value to the user, the product, and the business.

 

Module 5

Strategy (121 minutes + exercise time)

In this module, participants will be introduced to a real-world metrics-based approach to developing motion within a collaborative and holistic team context. Participants will learn how to effectively pitch and communicate the value of motion to stakeholders, designers, and engineers.

UI Animation Certification Course

The UI Animation Certification Course provides groundbreaking and leading edge professional continuing education for UI/UX & Product Designers, and guarantees that the certificate holder demonstrates the skills required to reliably and consistently deliver high quality UI Animation for Digital Products and Websites using Adobe After Effects.

Participants will develop a deep and broad capacity to deliver, at a professional level, a wide range of animations including Micro-interactions, Screen Transitions, Forms, Components, Icon Animations, Screen Transitions, Loaders, Data and Dashboard Animations, Augmented Reality, 3D, and more.

Participants will also learn best practices for the complete end-to-end spectrum of tasks demanded and required by design teams, including working with a diverse range of assets and design tools including Figma, Sketch, Adobe XD, Illustrator, and handoff of animation assets and presentations for final delivery to engineering teams for implementation.

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Participants will also learn best practices for working with a diverse range of assets and design tools including Figma, Sketch, Adobe XD, Illustrator, as well as delivering handoff of assets to engineering teams for implementation.

In addition, participants will learn how to implement and design Motion Standards, which can be scaled and deployed across the product platform, as well as Lottie Files, which can be directly implemented by engineers in Products and Websites.

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This continuing education course is for design professionals and students who want to:

 Learn how to consistently and reliably deliver high quality professional UI Animation in their Products using Adobe After Effects

 Increase their ability to deliver value, provide ownership, and deploy end-to-end visualization and high-fidelity prototyping of real-world UI Animation projects

 Advance their career, and learn a wide range of critical UI Animation techniques including working with Shape Layers, Motion Standards, Components, 3D, Augmented Reality, and more

 Stand out from the crowd, and increase the chance of meeting hiring manager needs through the development of a Product Design portfolio featuring UI Animation

Assessment Methodology

UI Animation Certification will be awarded through a rigorous assessment that evaluates participants on their ability to reliably and consistently harness a wide range of UI Animation techniques in a wide range of projects, and in a wide range of real world scenarios.

Participants will be evaluated on their ability to design visually stunning and implementable UI Animation, and do so in a way that integrates seamlessly Product Design teams.

Finally, participants will be assessed on their ability to ideate, iterate, and hand-off their work to Engineers.

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UI Animation Certification Course Modules

1. UI Animation Core Techniques (110 minutes)

In this module, participants will learn essential and foundational After Effects UI Animation skills including the UI Animation workflow, parenting, anchor point, masks, track mattes, cascade animations, and keyboard shortcuts.

2. Importing Designs (55 minutes)

In this module, participants will learn how to integrate with Product Design teams and projects made in a variety of design tools including Figma, Sketch, Adobe XD, Illustrator and Photoshop.

3. UI Animation Motion Standards (95 minutes)

In this module, participants will learn how to create shippable and ‘handoff ready’ animation by deploying or creating Motion Standards in their UI Animation projects. Participants will learn industry standard duration and easing systems, how to implement these directly in After Effects, and how to communicate with their engineering team.

4. Plugins (33 minutes)

In this module, participants will learn how to accelerate their workflow while delivering higher quality and more consistent UI Animation work with industry leading After Effects plugins.

5. UI Animation Fundamentals (317 minutes)

In this module, participants will learn best practices around building more complex UI Animations using presets, sequencing and choreographing transitions, and how to build longer, more complex projects with nested and looping sequences.

6. Micro-interactions (129 minutes)

In this module, participants will learn best practices around building more complex UI Animations using presets, sequencing and choreographing transitions, and how to build longer, more complex projects with nested and looping sequences.

7. Dashboard Animations (153 minutes)

In this module, participants will learn how to animate a multitude of data visualization scenarios including animating graphs and numbers, shape boundaries, paths, fills, and radial progress bars.

8. Augmented Reality (91 minutes)

In this module, participants will learn how to create visually stunning Augmented Reality prototypes by combining live action video with design visuals. Participants will learn how to use 3D camera trackers, 2D planer trackers, depth of field, compositing, screen replacement, and color grading.

9. 3D UI Animation (100 minutes)

In this module, participants will dive deep into the world of 3D UI interactions and learn how to set up 3D scenes, utilize lights, cameras, depth of field, nesting scenes, and 3D folding.

10. Effects (35 minutes)

In this module, participants will learn how to deploy important prototyping effects including how to turn layers into blurred glass, create counting numbers, and more.

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UI Animation Certification Course and Creating Usability with Motion Certification Course
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